{"product_id":"1956-philip-morris-gentleness-means-so-much-framed-magazine-ad-11-75-14-75","title":"1956 Philip Morris “Gentleness Means So Much” Framed Magazine Ad – 11.75\" × 14.75\"","description":"\u003ch2 data-section-id=\"zrp0nz\" data-start=\"141\" data-end=\"162\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"144\" data-end=\"162\"\u003eDescription\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"164\" data-end=\"273\"\u003eAdd a striking piece of \u003cstrong data-start=\"188\" data-end=\"223\"\u003emid-century advertising history\u003c\/strong\u003e to your home, office, studio, or vintage display.\u003c\/p\u003e\n\u003cp data-start=\"275\" data-end=\"629\"\u003eDating to \u003cstrong data-start=\"285\" data-end=\"293\"\u003e1956\u003c\/strong\u003e, this Philip Morris magazine advertisement features the memorable \u003cstrong data-start=\"360\" data-end=\"390\"\u003e“Gentleness Means So Much”\u003c\/strong\u003e campaign, with colourful artwork showing a stylish young couple and the company’s classic snap-open cigarette package. Collector references credit the illustration to commercial artist \u003cstrong data-start=\"576\" data-end=\"590\"\u003eJoe Bowler\u003c\/strong\u003e. \u003cspan class=\"\" data-state=\"closed\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp data-start=\"631\" data-end=\"874\"\u003eThe advertisement has been professionally presented behind glass in a simple black frame, making it ready to hang. Its soft colours, classic typography, and unmistakable 1950s styling make it an appealing example of vintage commercial artwork.\u003c\/p\u003e\n\u003cp data-start=\"876\" data-end=\"954\"\u003e\u003cstrong data-start=\"876\" data-end=\"954\"\u003eSold as a historical advertising collectible and decorative display piece.\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch2 data-section-id=\"17vxjei\" data-start=\"956\" data-end=\"973\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"959\" data-end=\"973\"\u003eDetails\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"975\" data-end=\"1395\"\u003e\u003cstrong data-start=\"975\" data-end=\"985\"\u003eBrand:\u003c\/strong\u003e Philip Morris\u003cbr data-start=\"999\" data-end=\"1002\"\u003e\u003cstrong data-start=\"1002\" data-end=\"1011\"\u003eDate:\u003c\/strong\u003e 1956\u003cbr data-start=\"1016\" data-end=\"1019\"\u003e\u003cstrong data-start=\"1019\" data-end=\"1032\"\u003eCampaign:\u003c\/strong\u003e “Gentleness Means So Much”\u003cbr data-start=\"1059\" data-end=\"1062\"\u003e\u003cstrong data-start=\"1062\" data-end=\"1074\"\u003eArtwork:\u003c\/strong\u003e Attributed to Joe Bowler\u003cbr data-start=\"1099\" data-end=\"1102\"\u003e\u003cstrong data-start=\"1102\" data-end=\"1116\"\u003eItem type:\u003c\/strong\u003e Period magazine advertisement\u003cbr data-start=\"1146\" data-end=\"1149\"\u003e\u003cstrong data-start=\"1149\" data-end=\"1170\"\u003eFrame dimensions:\u003c\/strong\u003e Approximately \u003cstrong data-start=\"1185\" data-end=\"1214\"\u003e11.75\" wide × 14.75\" high\u003c\/strong\u003e\u003cbr data-start=\"1214\" data-end=\"1217\"\u003e\u003cstrong data-start=\"1217\" data-end=\"1233\"\u003eOrientation:\u003c\/strong\u003e Portrait\u003cbr data-start=\"1242\" data-end=\"1245\"\u003e\u003cstrong data-start=\"1245\" data-end=\"1255\"\u003eFrame:\u003c\/strong\u003e Black moulded frame\u003cbr data-start=\"1275\" data-end=\"1278\"\u003e\u003cstrong data-start=\"1278\" data-end=\"1290\"\u003eDisplay:\u003c\/strong\u003e Framed behind glass\u003cbr data-start=\"1310\" data-end=\"1313\"\u003e\u003cstrong data-start=\"1313\" data-end=\"1334\"\u003eHanging hardware:\u003c\/strong\u003e Present on the back\u003cbr data-start=\"1354\" data-end=\"1357\"\u003e\u003cstrong data-start=\"1357\" data-end=\"1370\"\u003eQuantity:\u003c\/strong\u003e One framed advertisement\u003c\/p\u003e\n\u003ch2 data-section-id=\"1aipyz0\" data-start=\"1397\" data-end=\"1416\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1400\" data-end=\"1416\"\u003eCondition\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1418\" data-end=\"1445\"\u003e\u003cstrong data-start=\"1418\" data-end=\"1445\"\u003eGood vintage condition.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"1447\" data-end=\"1644\"\u003eThe paper shows expected age-related \u003cstrong data-start=\"1484\" data-end=\"1568\"\u003etoning, light discolouration, minor marks, and some visible waviness or creasing\u003c\/strong\u003e. The black frame has light surface wear from previous display and handling.\u003c\/p\u003e\n\u003cp data-start=\"1646\" data-end=\"1796\"\u003eThe glass appears intact, and the backing is securely held in place. The advertisement has \u003cstrong data-start=\"1737\" data-end=\"1795\"\u003enot been removed from the frame for closer examination\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"1798\" data-end=\"1899\"\u003ePlease review all photographs carefully, as they form an important part of the condition description.\u003c\/p\u003e\n\u003ch2 data-section-id=\"1rz685b\" data-start=\"1901\" data-end=\"1942\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"1904\" data-end=\"1942\"\u003ePickup and Shipping Information\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"1944\" data-end=\"2004\"\u003e\u003cstrong data-start=\"1944\" data-end=\"1955\"\u003ePickup:\u003c\/strong\u003e Pacific Heights, Saskatoon, Saskatchewan, Canada\u003c\/p\u003e\n\u003cp data-start=\"2006\" data-end=\"2081\"\u003e\u003cstrong data-start=\"2006\" data-end=\"2019\"\u003eShipping:\u003c\/strong\u003e Please enquire with us for shipping availability and a quote.\u003c\/p\u003e\n\u003ch2 data-section-id=\"gbbw3u\" data-start=\"2083\" data-end=\"2115\"\u003e\u003cspan role=\"text\"\u003e\u003cstrong data-start=\"2086\" data-end=\"2115\"\u003eJay’s Mercantile Motto\u003c\/strong\u003e\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp data-start=\"2117\" data-end=\"2181\"\u003e\u003cstrong data-start=\"2117\" data-end=\"2137\"\u003eJay’s Mercantile\u003c\/strong\u003e\u003cbr data-start=\"2137\" data-end=\"2140\"\u003e\u003cem data-start=\"2140\" data-end=\"2181\"\u003eRecycling the past, one item at a time.\u003c\/em\u003e\u003c\/p\u003e","brand":"Jay's Mercantile","offers":[{"title":"Default Title","offer_id":45408018432086,"sku":"JM 111","price":50.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/5759\/0614\/files\/20260717_134938.jpg?v=1784317954","url":"https:\/\/jaysmercantile.ca\/products\/1956-philip-morris-gentleness-means-so-much-framed-magazine-ad-11-75-14-75","provider":"Jay's Mercantile","version":"1.0","type":"link"}