{"product_id":"vintage-tobacco-matchbook-covers-lot-of-8-camel-players-old-gold-king-edward-no-7-commodore-cavalier-villiger","title":"Vintage Tobacco Matchbook Covers Lot of 8 – Camel, Player's, Old Gold, King Edward, No 7, Commodore, Cavalier, Villiger","description":"\u003cp\u003eEight classic tobacco-brand matchbook covers from the golden age of cigarette advertising — covers only, flattened for collecting, with no matches. Four are the big wide-format covers: a red No 7 \"Filter and Flavour\" (Strike Rite Matches Ltd., London, Ontario); a King Edward Cigarillos cover whose inside carries the mail-in offer for three free styrene cigarillo holders — the offer's expiry is printed right on it: December 31, 1962; an Old Gold cover with the famous line \"Smoke Old Gold for a Treat instead of a Treatment\" inside; and a Capstan Commodore \"A man's kind of mildness\" cover by Wills, with its yacht artwork. The four standard-size covers are just as strong: a teal-and-white Player's Filter, a Camel \"Have a real cigarette\" cover by R. J. Reynolds, a Cavalier king size cover (made by the makers of Camels) carrying the classic survey ad — \"88% of seniors at a women's college… said Cavaliers are MILDER\" — and a German-language Villiger cigar cover from Villiger's nature series, with bird artwork and text inside. A tidy instant collection of tobacco advertising history.\u003c\/p\u003e\n\u003cp\u003eDetails\u003cbr\u003eItem Type: Matchbook covers only (flattened; matches removed)\u003cbr\u003eQuantity: 8 covers\u003cbr\u003eBrands: No 7; King Edward Cigarillos; Old Gold; Commodore (Capstan\/Wills); Player's Filter; Camel; Cavalier; Villiger\u003cbr\u003eMatch Makers Noted: Strike Rite Matches Ltd. (London, Ont.); Diamond Match Co. (Springfield, Mass.); Lion Match Co. (N.Y.); D. D. Bean \u0026amp; Sons\u003cbr\u003eDating Note: The King Edward cover's inside offer expires Dec. 31, 1962; the group is consistent with 1950s–early 1960s tobacco advertising\u003cbr\u003eIncluded:\u003cbr\u003e1 x No 7 Filter and Flavour matchbook cover (wide format)\u003cbr\u003e1 x King Edward Cigarillos matchbook cover (wide format)\u003cbr\u003e1 x Old Gold matchbook cover (wide format)\u003cbr\u003e1 x Commodore by Capstan matchbook cover (wide format)\u003cbr\u003e1 x Player's Filter matchbook cover\u003cbr\u003e1 x Camel matchbook cover\u003cbr\u003e1 x Cavalier King Size matchbook cover\u003cbr\u003e1 x Villiger cigar matchbook cover (German, nature series)\u003c\/p\u003e\n\u003cp\u003eCondition\u003cbr\u003eUsed vintage covers, sold as collectible advertising paper. All are flattened covers only — the matches were removed long ago. Expect honest wear: staple holes at the striker ends, edge and corner wear, and creasing from their working lives. The Villiger cover has a tear at one striker end and the Commodore has a small tear at the striker; print remains bright and fully readable across the lot. Exactly as shown in the photos.\u003c\/p\u003e\n\u003cp\u003ePickup and Shipping\u003cbr\u003eLocal pickup in Saskatoon by arrangement — cash accepted. Shipping is calculated at checkout by total order weight: Canada from $5, US from $18 (full chart in our shipping policy). Oversized items may be quoted separately. Shipped Canadian orders: Interac e-Transfer or PayPal. US orders: PayPal; US buyers are responsible for any duties, tariffs, and taxes.\u003c\/p\u003e\n\u003cp\u003eJAY'S MERCANTILE\u003cbr\u003eRecycling the past, one item at a time.\u003cbr\u003ePacific Heights, Saskatoon, SK\u003c\/p\u003e","brand":"Jay's Mercantile","offers":[{"title":"Default Title","offer_id":50969303122006,"sku":"JM 1244","price":30.0,"currency_code":"CAD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0733\/5759\/0614\/files\/20261025_134820.jpg?v=1793367740","url":"https:\/\/jaysmercantile.ca\/products\/vintage-tobacco-matchbook-covers-lot-of-8-camel-players-old-gold-king-edward-no-7-commodore-cavalier-villiger","provider":"Jay's Mercantile","version":"1.0","type":"link"}