1953 Coca-Cola Sprite Boy Cardboard Advertising Card - "Good!" - Drink Coca-Cola in Bottles

An original 1953 Coca-Cola advertising card featuring Sprite Boy — the elfin character with the bottle-cap hat — presenting an ice-cold contour bottle under the headline "Good!" The classic red disc at the left reads "DRINK Coca-Cola IN BOTTLES," and the fine print confirms it: "COPYRIGHT 1953, THE COCA-COLA COMPANY" and "LITHO IN U.S.A." Printed on thick cardboard stock rather than paper, this was the kind of bright little counter and soda-fountain advertising that rarely survived. Sprite Boy was retired by Coke within a few years of this printing, which makes the 1953 pieces a sweet spot for Coca-Cola collectors.

Details
Brand: Coca-Cola (The Coca-Cola Company)
Year: Copyright 1953, printed on the card
Character/art: Sprite Boy holding a frosted Coca-Cola contour bottle; "Good!" headline; red "Drink Coca-Cola in Bottles" disc
Material: Cardboard (thick card stock)
Size: 7.5 x 3.5 inches
Printing: Litho in U.S.A.
Back: Plain, unprinted cardboard
Included: The 1953 Coca-Cola Sprite Boy advertising card only (photographed in its protective sleeve)

Condition
Original 1953 card with honest wear. The colours remain strong — the red disc and Sprite Boy art are bright — but there are creases running across the card, visible on both the face and the plain back, along with light age toning and minor edge and corner wear. It is photographed in a clear protective sleeve. Please review the photos, which show the actual card front and back, and price accordingly — this is a display piece with character, not a mint example.

Pickup and Shipping Information
Local pickup in Saskatoon by arrangement — cash accepted. Shipping is calculated at checkout by total order weight: Canada from $5, United States from $18 (full chart in our shipping policy). Oversized items may be quoted separately. Shipped Canadian orders: Interac e-Transfer or PayPal. US orders: PayPal — US buyers are responsible for any duties, tariffs and taxes.

JAY'S MERCANTILE
Recycling the past, one item at a time.
Pacific Heights, Saskatoon, SK