1956 Philip Morris “Gentleness Means So Much” Framed Magazine Ad – 11.75" × 14.75"

Description

Add a striking piece of mid-century advertising history to your home, office, studio, or vintage display.

Dating to 1956, this Philip Morris magazine advertisement features the memorable “Gentleness Means So Much” campaign, with colourful artwork showing a stylish young couple and the company’s classic snap-open cigarette package. Collector references credit the illustration to commercial artist Joe Bowler.

The advertisement has been professionally presented behind glass in a simple black frame, making it ready to hang. Its soft colours, classic typography, and unmistakable 1950s styling make it an appealing example of vintage commercial artwork.

Sold as a historical advertising collectible and decorative display piece.

Details

Brand: Philip Morris
Date: 1956
Campaign: “Gentleness Means So Much”
Artwork: Attributed to Joe Bowler
Item type: Period magazine advertisement
Frame dimensions: Approximately 11.75" wide × 14.75" high
Orientation: Portrait
Frame: Black moulded frame
Display: Framed behind glass
Hanging hardware: Present on the back
Quantity: One framed advertisement

Condition

Good vintage condition.

The paper shows expected age-related toning, light discolouration, minor marks, and some visible waviness or creasing. The black frame has light surface wear from previous display and handling.

The glass appears intact, and the backing is securely held in place. The advertisement has not been removed from the frame for closer examination.

Please review all photographs carefully, as they form an important part of the condition description.

Pickup and Shipping Information

Pickup: Pacific Heights, Saskatoon, Saskatchewan, Canada

Shipping: Please enquire with us for shipping availability and a quote.

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Jay’s Mercantile
Recycling the past, one item at a time.