Vintage Labatt Blue NHL “Go Cup Crazy” Original Six Heavy Cardboard Advertising Sign – 24" x 36"

A fantastic piece of Canadian beer and NHL hockey advertising featuring Labatt Blue’s “Go Cup Crazy – Score an Original” promotion.

This oversized retail display shows seven collectible Labatt Blue bottles — the NHL shield plus the six Original Six teams: Toronto Maple Leafs, New York Rangers, Boston Bruins, Detroit Red Wings, Montreal Canadiens and Chicago Blackhawks.

The promotion encouraged customers to “Collect all Seven”, with one limited-edition Original Six or NHL bottle included inside specially marked Labatt Blue cases.

This promotion dates to the early 2000s. Labatt launched an Original Six limited-edition bottle promotion in conjunction with the Stanley Cup playoffs, using painted team-logo bottles specifically aimed at hockey collectors.

Made from heavy corrugated cardboard and measuring approximately 24" x 36", this is an authentic large-format retail advertising display rather than a standard paper poster.

Details

• Labatt Blue NHL advertising display
• “Go Cup Crazy”
• “Score an Original”
• “Collect all Seven”
• Original Six NHL bottle promotion
• Toronto Maple Leafs
• New York Rangers
• Boston Bruins
• Detroit Red Wings
• Montreal Canadiens
• Chicago Blackhawks
• NHL shield bottle
• Stanley Cup imagery
• Heavy corrugated cardboard construction
• Approximately 24" x 36"
• Large retail/promotional display
• Early-2000s Canadian breweriana and hockey collectible

Condition

Pre-owned retail display condition with noticeable wear from previous use and storage.

There is edge and corner wear, surface scuffing, creasing and areas of paper loss, particularly around the outer edges and on the reverse where previous mounting material appears to have been removed.

Despite the wear, the main graphics remain colourful, complete and highly displayable.

Please review all photos carefully as they form an important part of the condition description.

Pickup and Shipping Information

Local pickup available in Pacific Heights, Saskatoon, SK. Cash payment at pickup.

Please enquire with us for shipping availability and a quote.

Jay’s Mercantile Motto

Recycling the past, one item at a time.